Contact Information

Voice: 657-278-4768

Fax: 657-278-2439

Office: PLS 270

J Michael DeMars

Systems and Reference & Instruction Librarian


I currently work in both the Library Systems Department and Reference and Instruction Department at the Pollak Library. This split assignment gives me the opportunity to design new research tools while also observing how they are applied.  I am the subject liaison for the departments of Kinesiology, Health Science, Gerontology, Geography, Environmental Studies and Computer Science. 


2006, MLIS, San Jose State University

1998, B.A., University of California Santa Cruz

Research Areas

My ongoing study of the interaction between users and the library research tools has led to development of innovative ways to ensure technology is meeting patrons’ information needs. My past projects have included building search widgets, co-developing a homegrown system for creating online research guides, and the production of multimedia content.  My research interests include point-of-need information services, e-learning, mobile technologies, and web metrics.  I am also interested in the search process and developing ways to improve existing search tools to better meet the need of our students, faculty and staff.

Presentations & Lectures





Scholarly Work

Breitbach, W., & DeMars, J. (2009). Enhancing virtual reference: Technologies and enhancements to engage users and enrich interactionOpens in new window . Internet Reference Services Quarterly, 14(3), 82-91.

 DeMars, J.M. (2012). Smarter phones: Creating a pocket sized academic libraryOpens in new window . The Reference Librarian, 53(3), 253-262.



Health Science